Promotional Flyer LIS 724 Reflection
As always, I enjoyed this assignment very much. I feel that I am gaining real-world experience through these hands-on assignments. I began the printed flyer from a blank document on Canva. From there, I started designing based off of the logo of the library I used, Bensenville Community Public Library (BCPL). The logo is simple, with red and black letters. I wanted my flyer to be simple and straight to the point. I chose to promote Library Card Sign-Up Month. I learned that this Library Card Sign-Up month takes place in September. In my flyer, I was straight to the point but wanted to intrigue the audience, so it stated “Did you know that September is is Library Card Sign-up Month?” The idea is that this flyer will be released in September. I also wanted to encourage library card sign-ups by promoting e-cards. Especially with the pandemic, most libraries are closed to the public. Also, most people might not want to visit the library in person anyway. Many people surely feel more comfortable with an e-card. I wanted to stress that e-cards were available, because many people might not know this. The heading on the flyer was direct and stated, “ECARDS are available at BCPL!”. The idea is for the heading to be short and direct to grasp the audience’s attention. The process with the digital flyer was very similar. Of course I didn’t start from point blank, I selected a template on Canva. I searched “library flyers” in the space bar. I chose one that had a lot of green. I added the library’s logo, and there was way too much clash between the red and black letters and the green space on the template. The colors did not even compliment each other. Thankfully I was able to keep the same background but change the color. I selected a red similar to that of the letters in the logo. This gave it a much more appealing balance. I feel that both designs are straight to the point and aesthetically pleasing to the eye.